Head of Marketing at an International Manufacturing Group – Adexen Recruitment Agency

Adexen Recruitment Agency – Our client, an International Manufacturing Group is recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time

Responsibilities

  • The Head of Marketing is responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria
  • Responsibilities include developing strategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals
  • He will also be responsible for the projects required to deliver the sales strategy
  • The incumbent must demonstrate visible leadership and role modeling in Health & Safety (H&S) and Diversity & Inclusion (D&I). More specifically, promoting H&S and D&I actions / behaviors across organization & customers will be key, as well as fostering their integration in all programs, activities and documents developed by the department
  • Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions
  • Develop a deep understanding of the local industry: its segments, its players, our competitors, influencers, decision makers, trends and opportunities
  • Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs
  • Assess customer excellence maturity & action plans
  • Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets
  • Build action plans for Affiliated Retail
  • Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization
  • Work with Group and Regional ‘Growth & Innovation’ (G & I) experts to transfer knowledge, skills and best practices to develop them at the Country level.
  • Responsible for supporting the Sales Director with all aspects of business model transformation
  • Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy
  • Provide overall distribution channels leadership for the business scope to ensure the growth
  • Lead the interactions between all functions involved in the development and launching of new value propositions, products / solutions / services
  • Define and develop the marketing organization of the country, to drive market strategy and profitable growth across all market segments.

Desired Qualifications, Skills and Experience

  • Bachelor’s degree in Sales / Marketing, Social Sciences or any relevant field of study
  • MBA is a plus
  • 10-15 years experience in a senior Sales and Marketing position within an international organization
  • Experience in manufacturing sector will be a plus
  • Good knowledge of marketing channels & prescriptive selling
  • Track record in Innovation and new solutions
  • Experience in leading projects
  • Project management qualification will be an asset
  • Managerial and leadership skills
  • Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behaviour
  • P & L mindset
  • Understanding of technical issues and terminologies
  • Interpersonal and communication skills.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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